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Fronhofer Gürtel

Privacy policy

DATA PROTECTION 1) Information about the collection of personal data and contact details of the person responsible 1.1  We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data that allows you to be personally identified. 1.2  Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (DSGVO) is Gerhard Fronhofer, FRONHOFER, Schloßstraße 18, 93080 Pentling, Germany, Tel .: 0049 151 17651909, Fax: 0049 941 7058763, E-Mail: info @ fronhofer.com. The person responsible for the processing of personal data is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data. 1.3  For security reasons and for the protection of the transmission of personal data and other confidential contents (eg orders or inquiries to the person in charge), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock icon in your browser bar. 2) Data collection when visiting our website In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following information that is technically necessary for us to display the website: Our visited website Date and time at the time of access Amount of data sent in bytes Source / reference from which you came to the page Used browser Operating system used Used IP address (possibly in anonymous form) The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles should concrete evidence point to unlawful use. 3) Cookies In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our affiliate (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process individual user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, In some cases, cookies are used to simplify the ordering process by storing settings (eg remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal cookies are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f DSGVO for safeguarding our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit. We may work with advertising partners to help us make our web site more interesting to you. For this purpose, in this case, when you visit our website, cookies from partner companies are stored on your hard disk (third-party cookies). If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs. Please note that you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or can exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links: Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647 Safari: https://support.apple.com/kb/ph21411?locale=de_DE Opera: http://help.opera.com/Windows/10.20/de/cookies.html Please note that if you do not accept cookies, the functionality of our website may be limited. 4) contact When contacting us (eg via contact form or e-mail), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after the finalization of your request, this is the case if it can be inferred from the circumstances 5) Data processing when opening a customer account and for contract execution According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed when you provide it to us for the purpose of concluding a contract or opening a customer account. Which data are collected, can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by a message to the above-mentioned address of the person in charge. We save and use the data you have provided for the execution of the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these deadlines, 6) Use of your data for direct mail 6.1  Registration for our e-mail newsletter If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is your e-mail address alone. The indication of further possible data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive newsletters in the future. By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can cancel the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After cancellation, your e-mail address will be deleted immediately in our newsletter mailing list. 6.2  Newsletter distribution via CleverReach Our e-mail newsletter is sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede ("CleverReach"), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. The data entered by you for the purpose of receiving the newsletter (eg e-mail address) will be stored on the servers of CleverReach in Germany or Ireland. CleverReach uses this information for sending and statistical evaluation of the newsletter on our behalf. For the evaluation, the emails sent include so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. This way you can determine if a newsletter message has been opened and which links have been clicked on. With the help of so-called conversion tracking, it is also possible to analyze whether a predefined action (eg purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is collected (eg time of retrieval, IP address, browser type and operating system). The data will be collected exclusively pseudonymised and will not be linked to your other personal data, direct personal relationship is excluded. This data is for statistical analysis of newsletter campaigns only. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipient. If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. We have entered into a contract processing agreement with CleverReach, in which we commit CleverReach to protect our customers' data and not to disclose them to third parties. Read more about CleverReach data analysis here: https://www.cleverreach.com/en/functions/reporting-and-tracking/ You can view the CleverReach privacy policy here: https://www.cleverreach.com/ de / privacy /. 6.3  Advertising by post Based on our legitimate interest in personalized direct mail, we reserve the right to choose your first and last name, mailing address and, as far as we have received this additional information from you as part of the contractual relationship, your title, academic degree, year of birth and professional, Branch or business name according to Art. 6 para. 1 lit. f DSGVO to store and use for sending interesting offers and information about our products by mail. You can object to the storage and use of your data for this purpose at any time by a message to the person in charge. 7) Data processing for order processing 7.1  In order to process your order, we cooperate with the following service providers who support us wholly or partially in the execution of closed contracts. These personal data will be transmitted to these service providers in accordance with the following information. The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned bank as part of the payment process, if this is necessary for the payment process. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of the data is Art. 6 para. 1 lit. b DSGVO. 7.2  Use of special service providers for order processing and processing - Amazon The order processing takes place via the service provider "Amazon" (Amazon EU S.à rl, 5, Rue Plaetis 2338, Luxembourg) in the context of "Shipping by Amazon" (= Fulfillment by Amazon). Your personal data will be passed on to Amazon solely for the purpose of processing the online order. The disclosure is made in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for order processing. Amazon privacy information and Amazon privacy policy are available at the following link: http://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 - Plentymarkets Order processing takes place via the service provider "plentymarkets" (plentymarkets GmbH, Bürgermeister-Brunner-Str. 15, 34117 Kassel). Name, address and, if applicable, other personal data will be provided in accordance with Art. 6 para. 1 lit. b DSGVO exclusively forwarded to plentymarkets for processing the online order. The transfer of your data takes place only insofar as this is actually necessary for the processing of the order. Details on data protection at plentymarkets and the privacy policy of plentymarkets GmbH are available on the plentymarkets website under "plentymarkets.eu". 7.3  Transfer of personal data to shipping service providers - DHL If the goods are delivered by the DHL transport service provider (Deutsche Post AG, Charles-de-Gaulle-Strasse 20, 53113 Bonn), we will provide your e-mail address in accordance with Art. 6 (1) lit. a DSGVO before delivery of the goods for the purpose of coordinating a delivery date or delivery notification to DHL, if you have given your explicit consent in the ordering process. Otherwise, we will provide for the purpose of service in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to DHL. Passing on is only to the extent necessary for the delivery of goods. In this case, a prior agreement of the delivery date with DHL or the delivery announcement is not possible. The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider DHL. - DPD If the delivery of the goods by the transport service DPD (DPD Germany GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we give your e-mail address and / or your telephone number before delivery of the goods in accordance with Art. 6 para. 1 lit. a DSGVO for the purpose of coordinating a delivery date or delivery notice to DPD, if you have given your explicit consent in the ordering process. Otherwise, we will provide for the purpose of service in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to DPD. Passing on is only to the extent necessary for the delivery of goods. In this case, it is not possible to agree the delivery date with DPD beforehand or the delivery announcement. The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service DPD. - Hermes If the goods are delivered by the transport service provider Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Strasse 89, 22419 Hamburg), we will provide your e-mail address prior to the delivery of the goods in accordance with Art. 6 (1) lit. a DSGVO for the purpose of coordinating a delivery date or delivery notification to Hermes, provided that you have given your express consent in the ordering process.Otherwise, we will provide for the purpose of service in accordance with Art. 6 para. 1 lit. b DSGVO only the name of the recipient and the delivery address to Hermes. Passing on is only to the extent necessary for the delivery of goods. In this case, it is not possible to agree the delivery date with Hermes beforehand or to transmit the status information of the consignment delivery. The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider Hermes. 7.4  Use of payment service providers (payment service providers) - Amazon Pay If you select the "Amazon Pay" payment method, payment will be processed via the payment service Amazon Payments Europe sca, 5 Rue Plaetis, L-2338 Luxembourg ("Amazon Payments"), to which we will provide your information as part of the ordering process in addition to the information about your appointment in accordance with Art. 6 para. 1 lit. b Pass on DSGVO. The transfer of your data takes place exclusively for the purpose of the payment transaction with the payment service Amazon Payments and only insofar as it is necessary for this. For more information about Amazon Payments' privacy policy , visit the following Internet address: https://pay.amazon.com/en/help/201751600 - Paypal For payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- 24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue.The disclosure is made in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for the payment process. PayPal reserves itself for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment" via PayPal the execution of a credit check. If necessary, your payment data will be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of the legitimate interest of PayPal in the determination of their solvency to credit bureaus passed. The result of the credit check on the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method.The credit information can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report,These have their basis in a scientifically recognized mathematical-statistical process. The calculation of score values ​​includes, but is not limited to, address data. For further data protection information, among other things to the used credit reference agencies, please refer to the privacy policy of PayPal: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment. 8) Online Marketing 8.1 DoubleClick by Google This website uses the DoubleClick by Google online marketing tool provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("DoubleClick"). DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are running in which browser and can prevent them from being displayed multiple times. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO. In addition, DoubleClick uses cookie IDs to track conversions related to ad requests. For example, if a user sees a DoubleClick ad and later goes to the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and further use of the data collected by the use of this tool by Google and therefore inform you to the best of our knowledge: By including DoubleClick, Google receives the information that you access the corresponding part of our website or clicked an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address. If you wish to opt out of this tracking process, you can opt out of conversion tracking cookies by setting your browser to block cookies from the www.googleadservices.com domain, https://www.google.com / settings / ads, which will be deleted when you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and how to make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website. US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information about DoubleClick by Google's privacy policy, visit the following Internet address: http://www.google.com/policies/privacy/ 8.2  Google AdSense This website uses Google AdSense, a web site service of Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google AdSense uses so-called "DoubleClick DART Cookies" ("Cookies"). These are text files that are stored on your computer and that allow an analysis of the use of the website by you. In addition, Google AdSense uses so-called "web beacons" (small invisible graphics) to collect, collect, and evaluate simple actions, such as visitor traffic on the site. Google uses the information so obtained to evaluate your usage behavior with respect to the AdSense ads. The Google AdSense IP address sent by your browser will not be merged with other Google data. The information collected by Google may be transferred to third parties, if required by law and / or as far as third parties process this data on behalf of Google. The described processing of data takes place in accordance with Art. 6 para. 1 lit. f DSGVO for the purpose of targeted advertising of the user by advertising third parties whose advertisements are displayed on this website based on the evaluated user behavior. At the same time, processing serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party content for a fee. US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information about Google's privacy policy, visit the following Internet address: http://www.google.com/policies/privacy/ You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available at the following link: http://www.google.com/settings/ads/plugin ? hl = en Please note that certain functions of this website may not be used or may only be of limited use if you have deactivated the use of cookies. 8.3  Use of Google AdWords Conversion Tracking This website uses the Google AdWords online advertising program and, as part of Google AdWords, Google LLC conversion tracking, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs. The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for advertisers. who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO. who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO. who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO. You can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f DSGVO. You can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising gem.Art. 6 para. 1 lit. f DSGVO. US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information about Google's privacy policy, visit the following Internet address: http://www.google.com/policies/privacy/ You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available at the following link: http://www.google.com/settings/ads/plugin ? hl = en Please note that certain functions of this website may not be used or may only be of limited use if you have deactivated the use of cookies. 9) Web analysis services Google (Universal) Analytics - Google Analytics This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by curtailment and excludes a direct personal reference. The extension will truncate your IP address beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=en As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Disable Google Analytics Google LLC, based in the US, is certified for the us European Privacy Convention "Privacy Shield", which the Compliance with the level of data protection in the EU. For more information on how to handle user data on Google Analytics, please refer to Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en - Google Universal Analytics This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by curtailment and excludes a direct personal reference. The extension will truncate your IP address beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=en As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Disable Google Analytics Google LLC, based in the US, is certified for the us European Privacy Convention "Privacy Shield", which the Compliance with the level of data protection in the EU. This site also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. You can disable the cross-device analysis of your usage under My Data, Personal Information in your customer account. For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en 10) Retargeting / Remarketing / Referral Advertising Facebook Custom Audience on the Pixel Process This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). In the case of explicit consent, this may track the behavior of users after they have seen or clicked on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising efforts. The data collected is anonymous to us, so do not provide us with any conclusions about the identity of the users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive (https://www.facebook.com/about/privacy/). You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored for these purposes, a cookie on your computer. These processing operations are carried out exclusively upon granting the express consent in accordance with Art. 6 para. 1 lit. a GDPR. A consent in the use of the Facebook pixel may only be declared by users who are older than 13 years old. If you are younger, we ask that you ask your guardians for permission. Based in the US, Facebook Inc. is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU. In order to deactivate the use of cookies on your computer, you can set your Internet browser so that in the future no more cookies can be stored on your computer or already stored cookies can be deleted. However, switching off all cookies may mean that some functions on our website can no longer be executed. You may also disable the use of third party cookies such as Facebook on the Digital Advertising Alliance website: http://www.aboutads.info/choices/ Google AdWords Remarketing Our website uses the features of Google AdWords Remarketing to advertise this site on Google's search results, as well as third party websites.Provider is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f DSGVO. Any further processing will only take place if you have agreed with Google that your Internet and App Browsing history will be linked to your Google Account by Google and information from your Google Account will be used to personalize your ads on the web consider. In this case, when you log in to Google during the page visit of our website, Google uses your data with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences. You can permanently deactivate the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively you can contact Digital Advertising Alliance on the Internet address www.aboutads.info about the setting of cookies inform and make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website. US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU. For more information and privacy policy regarding advertising and Google, please visit: http://www.google.com/policies/technologies/ads/ 11) Tools and Miscellaneous Google Web Fonts This site uses so-called web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google") for consistent presentation of fonts. When you visit a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If your browser does not support web fonts, a default font will be used by your computer. US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU. More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's Privacy Policy: https://www.google.com/policies/privacy/ 12) Rights of the person concerned 12.1  The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible for the processing of your personal data, which we inform you about below: Right to information pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data was or are being disclosed, the planned Period of storage or the criteria for determining the duration of storage, the right of rectification, deletion, limitation of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the Existence of automated decision-making including profiling and, if applicable,meaningful information about the logic involved and the scope involved and the intended effects of such processing, as well as your right to be informed about the guarantees under Art. 46 GDPR when forwarding your data to third countries; Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us; Right to cancellation according to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. However, that right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the pursuit, exercise or defense of rights; Right to restriction of processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the correctness of your data is checked, if you refuse to delete your data due to inadmissible data processing and instead Restricting the processing of your data require, if you need your data for the assertion, exercise or defense of legal rights, after we no longer need these data after purpose or if you have objected for reasons of your particular situation, as long as it is not certain, whether our entitled Reasons predominate; Right to information in accordance with Art. 19 GDPR: If you have the right to rectify, delete or limit the processing to the person responsible, he / she is obliged to rectify or delete the data or all recipients who have been disclosed personal data Notify of limitation of the processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients. Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible; Right to revoke granted consent pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke consent once given in the processing of data at any time with effect for the future. In the case of withdrawal, we will delete the data concerned immediately, as far as further processing can not be based on a legal basis for consentless processing. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation; Right to complain under Art. 77 GDPR: If you consider that the processing of your personal data violates the GDPR, you have the right to complain to a supervisory authority, in particular in the case of an administrative or judicial remedy Member State of your whereabouts, place of work or place of alleged infringement. 12.2  OPPOSITION RIGHT IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE ANY PRESENT RIGHT TO SUBMIT AGAINST THIS PROCESSING FOR CONSEQUENCES WITH EFFECT ON THE FUTURE FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION. MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO EXERCISE WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXERCISE OR DEFENSE OF LEGAL CHARGES. IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITE AS DESCRIBED ABOVE. MAKE USE OF YOUR CONTINGENCY RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE. 13) Duration of storage of personal data The duration of the storage of personal data is based on the respective statutory retention period (eg commercial and tax retention periods). After the deadline, the corresponding data are routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract and / or on our part no legitimate interest in the re-storage persists.

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